Objective

Our objective was to create a video that celebrates Wirefast’s history. Communicating where Wirefast has come from, who it serves and where it’s going. This demonstrates their legacy, values and services.

Direction

The original idea was shooting B-roll in their office with motion graphics overlaid connecting elements of the story.

When we got into the detail of the story and objective for the project, we took a different approach using mixed media for a fun, nostalgic look.

With the overall direction agreed, we wrote the script with the mixed media approach in mind.

We used our own stills, motion graphics and stop motion which was all shot in our studio as well as various stock images. As this was video content we added movement to every element to ensure visual interest throughout.

Client: Wirefast
Directed, Produced: Picturesmith