Objective

Create a video that celebrates Wirefast’s history and showcases the value they bring to the telecoms industry and why clients use. The original idea was shooting B-roll in their office with motion graphics overlaid connecting elements of the story.

Outcome

When we got into the detail of the story and objectives, we suggested a mixed media approach for a fun aesthetic which lent itself to a retrospective look back through telecoms history.

With the overall direction agreed, we wrote the script with the mixed media approach in mind.

We used our own stills, motion graphics and stop motion which was all shot in our studio as well as various stock images. As this was video content we added movement to every element to ensure visual interest throughout.

Client: Wirefast
Directed, Produced: Picturesmith