The campaign – Weaving Payments Magic – was a key part of Thredd’s rebrand (formerly GPS), driven by their adept management of diverse fintech services. This was encapsulated by Redwood | BBDO, and we were brought in to turn this vision into reality using the magic of stop motion and pixilation.

Brief – Weaving Payments Magic

Our task was to transform four scripts from Redwood | BBDO into concise fifteen-second films for Thredd’s LinkedIn B2B audience.

Each film showcased a key Thredd offering – payment cards, uptime, fraud prevention, and custom solutions. All were created in line with the new brand style – a muted beige backdrop with bright accents.


Stop-motion animation with pixilation gave us a unique storytelling method. By manipulating hand models and props, we captured magic in camera, no need for VFX.

We used 2D animations for each film to nail down timings. This helped us set the pace for each narrative.

Prop sourcing was meticulous to ensure seamless magic and transactions. We test shot scenarios in our studio, laying the groundwork for a smooth shoot.

Thredd burger before Thredd burger after

Replacement animation allowed for object transformations. Rigging techniques helped animate a real* burger and chips, landing flawlessly on a levitating plate.

Sound design wrapped up the films, adding depth and personality.

We can’t disclose everything – we want to keep our Magic Circle seat.

*A note for the environmentally aware, it was a vegan burger as we are an Adgreen-trained production partner ;-P

Thredd payments magic on LinkedIn


  • 4 x 15″ LinkedIn ads

Aspect ratios: 16:9 and 1:1


Client: Thredd

Agency: Redwood | BBDO

Group Creative Lead: Nick Duxbury

Art Director: Martin Bubb

Senior Conceptual Creative: Martin Fleming

Senior Account Director Siobhan Fisher

Senior Project Manager: Deb Stockdale-Hughes

Production Company: Picturesmith

Creative Director: Christian Hopkins

Producer: Pete Ryan

Production Manager: Connie Black

Animator: Mark Waring

Animator: Tobias Fouracre

Director of Photography: Peter Ellmore

1st AC: Toby Goodyear

Gaffer: Jonathan Yates

Rigger: Robin The Rigger Jackson

Art Department: Joe Kirton

Food Stylist: Rob Morris

Hand Models: Brooke Colman & Karim Newton

Manicurist: Catalina Pillajo

Lead Compositor: Picturesmith

Compositor: Chris Gavin

Sound Design: Peter Mauder (Phonotheque)

BTS Videographer: Joe Eckworth