The campaign – Weaving Payments Magic – was a key part of Thredd’s rebrand (formerly GPS), driven by their adept management of diverse fintech services. This was encapsulated by Redwood | BBDO, and we were brought in to turn this vision into reality using the magic of stop motion and pixilation.

Brief – Weaving Payments Magic

Our task was to transform four scripts from Redwood | BBDO into concise fifteen-second films for Thredd’s LinkedIn B2B audience.

Each film showcased a key Thredd offering – payment cards, uptime, fraud prevention, and custom solutions. All were created in line with the new brand style – a muted beige backdrop with bright accents.

Process

Stop-motion animation with pixilation gave us a unique storytelling method. By manipulating hand models and props, we captured magic in camera, no need for VFX.

We used 2D animations for each film to nail down timings. This helped us set the pace for each narrative.

Prop sourcing was meticulous to ensure seamless magic and transactions. We test shot scenarios in our studio, laying the groundwork for a smooth shoot.

Thredd burger before Thredd burger after

Replacement animation allowed for object transformations. Rigging techniques helped animate a real* burger and chips, landing flawlessly on a levitating plate.

Sound design wrapped up the films, adding depth and personality.

We can’t disclose everything – we want to keep our Magic Circle seat.

*A note for the environmentally aware, it was a vegan burger as we are an Adgreen-trained production partner ;-P

The Picturesmith team were everything you could want from a creative partner; smart, collaborative, proactive and, above all, just fantastic at their craft. They went above and beyond to bring ambitious ideas to life – and, whatever challenges we faced (whether clients, physics or budget), they always proactively tabled great solutions. I can’t wait for the opportunity to work with them again.

Nick DuxburyCreative Director, Redwood | BBDO
Thredd payments magic on LinkedIn

Deliverables

  • 4 x 15″ LinkedIn ads

Aspect ratios: 16:9 and 1:1

Credits

Client: Thredd
Agency: Redwood | BBDO
Group Creative Lead: Nick Duxbury
Art Director: Martin Bubb
Senior Conceptual Creative: Martin Fleming
Senior Account Director Siobhan Fisher
Senior Project Manager: Deb Stockdale-Hughes
Production Company: Picturesmith
Creative Director: Christian Hopkins
Producer: Pete Ryan
Production Manager: Connie Black
Animator: Mark Waring
Animator: Tobias Fouracre
Director of Photography: Peter Ellmore
1st AC: Toby Goodyear
Gaffer: Jonathan Yates
Rigger: Robin The Rigger Jackson
Art Department: Joe Kirton
Food Stylist: Rob Morris
Hand Models: Brooke Colman & Karim Newton
Manicurist: Catalina Pillajo
Lead Compositor: Picturesmith
Compositor: Chris Gavin
Sound Design: Peter Mauder (Phonotheque)
BTS Videographer: Joe Eckworth