Hot on the heels of The Big Bang Theory idents, we were back at Cross Street Studios working with McCann London once again; this time on Subway’s Sub of the Day TV commercial.

For this spot, we were animating four different subs on four different backgrounds with some deft pixilation – as hands were delicately poised over carefully placed subs to transition the split screens. It was a lot like Mission Impossible.

Client: Subway
Agency: McCann London
Directed/produced: Picturesmith
Director of Photography: Peter Ellmore
Gaffer: Jonathan Yates
Food Stylist: Jack Sargeson