Having landed on the concepts the next step was to create animatics. These help to figure out the timing and framing of each scene. These also dictated what we would need to make ahead of time to ensure we were prepared for the shoot days.
This is where our art department took the spotlight. We prepared the scenes, chose backgrounds and made the props we would need based on the animatics. We also worked with a food stylist to make sure the ingredients looked the best they could on screen. We shot all four idents in two weeks.
Once filming was finalised we edited and colour graded the footage in-house. The sound was taken care of by Craft, a McCann sound editing team – a true collaborative effort.