We were delighted to work with McCann London again on some more Subway idents – this time for The Big Bang Theory and Young Sheldon sponsorship.

The idents were a fun combination of science and food; creating a giant periodic table of Subway ingredients, turning vegetables into planets, flying into space on a cucumber rocket with billowing red onion smoke and a classroom with cutting-edge science experiments.

All idents were shot using stop-motion at Cross Street Studios.

Client: Subway
Agency: McCann London
Directed/produced: Picturesmith
Director of Photography: Peter Ellmore
Gaffer: Jonathan Yates
Food Stylists: Rob MorrisJack Sargeson