We had the opportunity to make two new idents for Subway and this year’s NFL International Series London games. Teaming up again with the creative team from McCann London, we continued the theme from the 2017 campaign.

This shoot was the first in our new studio, shot only a week after our moving in date. It was great to see our new home come into its own with our animators working side by side on 2 new stages.

Creating a football field with fresh vegetable and fridge magnet players going up in puffs of stuffing smoke added a fun element to Game On, while our Hands On ident got an re-fresh with an added Nacho twist.

Our project was shortlisted for Creativepool Annual.

Client: Subway
Agency: McCann London

Directed/produced: Picturesmith
Additional animation (Game On): Samuel Lewis
Director of photography: Peter Ellmore
Food Stylist: Jack Sargeson