We had the opportunity to make two new idents for Subway and this year’s NFL International Series London games. Teaming up again with the creative team from McCann London, we continued the theme from the 2017 campaign.

This summer we teamed up with the creatives minds from McCann London to produce a series of fun NFL themed TV/cinema idents for Subway, to celebrate The International Series London Games. They were made using stop motion, live action and a whole bunch of salads and subs.

We shot the four idents on three stages over two weeks, working with fabulous food stylists, great dancers and steady hands to create this series of striking idents.

NFL merchandise and the new Subway branding gave us the perfect visuals to pair these two megabrands.

Catch them on Sky Sports, in your local cinema and on YouTube now. And if you’re lucky enough to have tickets to the games, you can also see them at Wembley or Twickenham.

This shoot was the first in our new studio, shot only a week after our moving in date. It was great to see our new home come into its own with our animators working side by side on 2 new stages.

Creating a football field with fresh vegetable and fridge magnet players going up in puffs of stuffing smoke added a fun element to Game On, while our Hands On ident got an re-fresh with an added Nacho twist.

Our project was shortlisted for Creativepool Annual.

Client: Subway
Agency: McCann London

Directed/produced: Picturesmith
Additional animators: Samuel Lewis & George Carman
Director of photography: Peter Ellmore
Gaffer: Jonathan Yates
Camera Assistant: Mark Swaffield
Dance Agency: HeadNod
Food Stylists: Jack Sargeson, Lucy Ruth & Rob Morris

Behind the scenes