This summer we teamed up with the creatives minds from McCann London to produce a series of fun NFL themed TV/cinema idents for Subway, to celebrate The International Series London Games. They were made using stop motion, live action and a whole bunch of salads and subs.

We shot the four idents on three stages over two weeks, working with fabulous food stylists, great dancers and steady hands to create this series of striking idents.

NFL merchandise and the new Subway branding gave us the perfect visuals to pair these two megabrands.

Catch them on Sky Sports, in your local cinema and on YouTube now. And if you’re lucky enough to have tickets to the games, you can also see them at Wembley or Twickenham.

Client: Subway
Agency: McCann London
Directed: Picturesmith
Director of Photography: Peter Ellmore
Food Stylists: Lucy Ruth Rob Morris
Dance Agency: HeadNod