Working with Flying Object and Quizlet, we transformed traditional learning materials into Quizlet’s app. We used stop motion, pixilation and some striking art direction to bring Quizlet’s “Feed Your Brain” campaign to life.
These campaigns had to demonstrate how the Quizlet app is helpful for students who want to learn on the go in digestible “bite-sized” portions—aimed at the key Back to School audience for 2022 & 2023.
The creative treatment was playful, using conventional study materials, such as textbooks, a molecular model and a laptop, being transformed into flashcards and then the Quizlet app.
Quizlet’s bold brand guidelines led the art direction.
The main creative development centred on figuring out how to slice through textbooks, blend molecules and turn notes into sushi – all using stop motion. The kebab animation required paper cards to bend and fall away from a stack of books, which was a fun problem to solve.
Pixilated hands introduced another layer of complexity as the animations needed to be performed relatively quickly.
Each animation was shot so that it would work in both 9:16 and 16:9 aspect ratios, which was a consideration during the set designs in pre production.
All six videos were shot in our studio over five days before we spent a few weeks in post production: editing, compositing and grading. Given this was an international campaign, the artwork on the flashcards was added digitally in post to provide flexibility for localisation into different languages.
”I've never seen such attention to detail on a film shoot. Watching Picturesmith on the set is akin to watching artists in the studio. It's mesmerizing stuff.Sean DailySenior Director, Brand Studio, Quizlet
- 3 x 6” and 3 x 15″ YouTube bumpers
Aspect ratios: 16:9 and 9:16
Quizlet Head of Brand: Sean Daily
Quizlet Brand Manager: Alexa Saccone
Quizlet Brand Designer: Sarah Im
Agency: Flying Object
Flying Object Producers: George Bergel, Jessica Jordan-Wrench, Effie Theos
Creatives: Priya Mistry, Charles Rickleton
Production company: Picturesmith
Producers: Charlie Blackman, Christian Hopkins
Director: Christian Hopkins
DOP: Peter Ellmore
Gaffer: Jonathan Yates
Animators: Mark Waring, Mo Soliman, Joey Hawks
Art department: Ben Côtè, Joe Kirton , Mara Frampton
Model rigger: Julian Clark
Hand models: Laura Fairbairn, Christian Hopkins, Mark Waring, Mo Soliman
Manicurist: Adina Kelley, Catalina (Le Salon)
Post production: Picturesmith, (FYB 2022 & 2023) James Muxworthy (FYB 2023)
Sound design: Zelig