Quizlet – Feed Your Brain (campaign edit)
This campaign needed to demonstrate how the Quizlet app is useful for students who want to learn on the go in digestible “bite-sized” portions.
The creative treatment was playful, using conventional study materials, such as textbooks, a molecular model and a laptop, being transformed into flashcards and then the Quizlet app.
The art direction was led by Quizlet’s bold brand guidelines.
The main creative development centred on figuring out how to slice through textbooks, blend molecules and turn notes into sushi – all using stop motion. The kebab animation required paper cards to bend and fall away from a stack of books, which was a fun problem to solve.
Pixilated hands introduced another layer of complexity as the animations needed to be performed relatively quickly.
Each animation was shot so that it would work in both 9:16 and 16:9 aspect ratios, which was a consideration during the set designs in pre production.
All six videos were shot in our studio over five days before we spent a few weeks in post production: editing, compositing and grading. Given this was an international campaign, the artwork on the flashcards was added digitally in post to provide flexibility for localisation into different languages.
View the full series here
- 3 x 6” and 3 x 15″ YouTube bumpers
Aspect ratios: 16:9 and 9:16
Quizlet Head of Brand: Sean Daily
Brand Manager: Alexa Saccone
Brand Designer: Sarah Im
Agency: Flying Object
Flying Object Producer: George Bergel, Jessica Jordan-Wrench, Effie Theos
Creatives: Priya Mistry, Charles Rickleton
Production company: Picturesmith
Producer: Charlie Blackman
Director: Christian Hopkins
DOP: Peter Ellmore
Gaffer: Jonathan Yates
Animators: Mark Waring, Mo Soliman, Joey Hawks
Art director: Ben Côtè
Art department: Joe Kirton , Mara Frampton
Hand models: Laura Fairbairn, Christian Hopkins, Mark Waring, Mo Soliman
Manicurist: Adina Kelley, Catalina (Le Salon)
Post production: Picturesmith
Sound design: Zelig
Catering: The Little Cooking Pot