We used stop motion and pixilation to bring Quizlet’s – Feed Your Brain – campaign to life.

Working with Flying Object and Quizlet, we transformed traditional learning materials into Quizlet’s learning app.

https://www.youtube.com/watch?v=6oTurM7gESE

Quizlet – Feed Your Brain (campaign edit)

Duration: 1:03

Brief

This campaign needed to demonstrate how the Quizlet app is useful for students who want to learn on the go, in digestible “bite-sized” portions.

The creative treatment was very playful, using conventional study materials; textbooks, a molecular model, a laptop etc. being transformed into flashcards which get turned into the Quizlet app.

The art direction was lead by Quizlet’s bold brand guidelines.

Process

The main creative development centred on figuring out how we slice through books, blend molecules and turn notes into sushi, using stop motion.

Pixilated hands introduced another layer of complexity as the animations needed to be performed relatively quickly.

All six videos were shot on in our studio over five days before spent a few weeks in post production: editing, compositing and grading.

View the full series here

Quizlet YouTube Channel

Deliverables

  • 3 x 6” and 3 x 15″ YouTube bumpers

Aspect ratios: 16:9 and 9:16

Credits

Client: Quizlet

Quizlet Head of Brand: Sean Daily

Brand Manager: Alexa Saccone

Brand Designer: Sarah Im

Agency: Flying Object

Flying Object Producer: George Bergel, Jessica Jordan-Wrench, Effie Theos

Creatives: Priya Mistry, Charles Rickleton

Production company: Picturesmith

Producer: Charlie Blackman

Director: Christian Hopkins

DOP: Peter Ellmore

Gaffer: Jonathan Yates

Animators: Mark Waring, Mo Soliman, Joey Hawks

Art director: Ben Côtè

Art department: Joe Kirton , Mara Frampton

Hand models: Laura Fairbairn, Christian Hopkins, Mark Waring, Mo Soliman

Manicurist: Adina Kelley, Catalina (Le Salon)

Post production: Picturesmith

Sound design: Zelig

Catering: The Little Cooking Pot