Quizlet

Brief

This campaign needed to demonstrate how the Quizlet app is useful for students who want to learn on the go in digestible “bite-sized” portions.

The creative treatment was playful, using conventional study materials, such as textbooks, a molecular model and a laptop, being transformed into flashcards and then the Quizlet app.

The art direction was led by Quizlet’s bold brand guidelines.

Process

The main creative development centred on figuring out how to slice through textbooks, blend molecules and turn notes into sushi – all using stop motion. The kebab animation required paper cards to bend and fall away from a stack of books, which was a fun problem to solve.

Pixilated hands introduced another layer of complexity as the animations needed to be performed relatively quickly.

Each animation was shot so that it would work in both 9:16 and 16:9 aspect ratios, which was a consideration during the set designs in pre production.

All six videos were shot in our studio over five days before we spent a few weeks in post production: editing, compositing and grading. Given this was an international campaign, the artwork on the flashcards was added digitally in post to provide flexibility for localisation into different languages.

View the full series here