This campaign needed to demonstrate how the Quizlet app is useful for students who want to learn on the go, in digestible “bite-sized” portions.
The creative treatment was very playful, using conventional study materials; textbooks, a molecular model, a laptop etc. being transformed into flashcards which get turned into the Quizlet app.
The art direction was lead by Quizlet’s bold brand guidelines.
The main creative development centred on figuring out how we slice through books, blend molecules and turn notes into sushi, using stop motion.
Pixilated hands introduced another layer of complexity as the animations needed to be performed relatively quickly.
All six videos were shot on in our studio over five days before spent a few weeks in post production: editing, compositing and grading.
View the full series here
- 3 x 6” and 3 x 15″ YouTube bumpers
Aspect ratios: 16:9 and 9:16
Quizlet Head of Brand: Sean Daily
Brand Manager: Alexa Saccone
Brand Designer: Sarah Im
Agency: Flying Object
Flying Object Producer: George Bergel, Jessica Jordan-Wrench, Effie Theos
Creatives: Priya Mistry, Charles Rickleton
Production company: Picturesmith
Producer: Charlie Blackman
Director: Christian Hopkins
DOP: Peter Ellmore
Gaffer: Jonathan Yates
Animators: Mark Waring, Mo Soliman, Joey Hawks
Art director: Ben Côtè
Art department: Joe Kirton , Mara Frampton
Hand models: Laura Fairbairn, Christian Hopkins, Mark Waring, Mo Soliman
Manicurist: Adina Kelley, Catalina (Le Salon)
Post production: Picturesmith
Sound design: Zelig
Catering: The Little Cooking Pot