KPMG’s insurance business is a leader in the industry. They wanted to bring their knowledge to a wider audience through their thought leadership in the Commercial and Life and Health insurance markets.

The content had to educate and also engage their target audience in order to raise awareness and demonstrate their authority in these markets.

KPMG has a wealth of knowledge. Our job was to help refine their core message and present it in a way that was simple to understand.

The solution we came up with was to create a series of short films. These would condense their core messages into digestible, clear stories with supporting visuals that would make them easy to understand. A series also has the benefit of increasing the amount of marketing content their team would have on hand to use.

The intention is to use these films in internal communications as well as trade shows and conferences. With this in mind, we wrote them so that they speak to a variety of audiences – internal to KPMG and also externally to their clients.

As with most large organisations, branding guidelines dictate the look of marketing content. KPMG prefers a bold and graphic aesthetic. We created style frames and a storyboard in line with these guidelines to visualise the script. Once these were signed off we used After Effects to animate the films.

KPMG Colours

KPMG augmented super agent storyboard frame KPMG Animated people and apps

We created seven short animations for two insurance markets: Commercial and Life and Health. These have been used on the (Re)insurance industry’s communications hub Slipcase and when it was posted it became the most viewed content on the platform.

Disruptive Forces in Commercial Insurance

Disruptive Forces in Life and Health Insurance

Credits

Client: KPMG

Directed and Produced: Picturesmith

Art Direction: Picturesmith

Illustration: Sam Bevington

Animation: Sam Bevington

Credits

Client: KPMG

Directed and Produced: Picturesmith

Art Direction: Picturesmith

Illustration: Picturesmith

Animation: Picturesmith and Al Boardman

Picturesmith have worked with us strategically over the last 3 years helping us transform the way we go to market. Their deep expertise and insight on how to effectively and simply deliver complex messages is outstanding.

Matthew SmithPartner, KPMG