Stop Motion Animation for J&B’s Whisky Pocket Bottle

We teamed up with Niche to create social media adverts for J&B whisky pocket bottle.

As most of our processes start, we brainstormed ideas for how we would position this new product and what features we wanted to highlight. The client emphasised how fun and vibrant the J&B whisky pocket bottle was, as well as its functionality.

The bottle is designed to be taken out and about, especially to outdoor events. We showed this through the colourful outside shots that you can see in the background, such as the picket fence. To communicate the fun and vibrant nature of the bottle we used quick, poppy movements.

We decided to include a hand in the advert to emphasise the compact nature of the pocket bottle, which is one of its key selling points. Using hands in stop motion is always fun as the pixilation can really help to bring the object to life, literally adding a human touch.

We used a multilane to keep the workspace organised and the final product clear.

The ad was shot in a few days. Editing, colour grading and music were then all taken care of in-house.


Client: J&B Scotch Whisky

Agency: Niche

Director of Photography: Peter Ellmore

Directed and Produced: Picturesmith