We worked with Niche to create a social media post for Diageo’s whiskey brand – J&B Rare.

Their new pocket-sized bottle is the perfect size to take to outdoor events and that was the theme for our spot.

We shot a stop motion animation on our multiplane, so we could use a delay effect achieved in camera.

We used a blue screen and stock photography to acheive the alfresco vibe.

A key to the success of the product shot was conveying the size of the bottle which the multiplane really helped with for a shot where the hand appears to squeeze the bottle in size before it pops back to size for the hand to catch it.

Agency: Niche
Director of Photography: Peter Ellmore
Directed, Produced: Picturesmith