We were delighted as ever, to work with our friends at SCQuARE recently, to produce an animation to promote their newly updated online planning tool – iSCQuARE.

The creative treatment for this animation was 2D characters, as we wanted to focus on the end user – and his boss.

The SCQuARE methodology helps you to write a plan – but it’s not simply filling out a template, it’s a way more involved – it guides your thinking.

To get the message clear, the  creative treatment, script and character design went through a whole bunch of iterations.

And make sure to check out iscquare.com if you’re looking to make a plan.

Script: Picturesmith
Art Direction: Picturesmith
Animation: Picturesmith
Sound design: Ana Roman