It was exciting to work with The Royal Borough of Kensington and Chelsea to make an animation for their Go Golborne campaign, supporting children and families to eat well, keep active and feel good.
In an effort to encourage children to look at their fruits and vegetables in a more positive way we decided to bring the Go Golborne produce to life by giving them friendly faces and having them sing and dance along to the tune.
The song “How Will You Get Your 5-A-Day” – written and performed by Alexander D Great – is catchy and fun, so we had a tall order to create the visuals to match. It is presented in a sing along style. The intention here is to make the animation engaging with little ones who can follow along and sing the song with their new favourite fruits and vegetables.
We used simple, colourful paper backgrounds and props to make sure the fruit and vegetable characters stood out. This gave the video a fresh and fun feeling.
This Go Golborne animation was a lot of fun and we hope it will inspire families to include more fresh ingredients in their diet.
Check out the rest of the campaign here