We teamed up once again with the creative minds at McCann London to create a social media campaign for eBay using Instagram sponsored posts and stories.

The concept was simple, folding clothes into money, and then into a pair of sunglasses. The challenge was how to make clothes fold using the ancient art of origami — just the kind of problem we love to get our hands on.

These films were shot entirely in camera, using stop motion animation, at Cross Street Studios over two days. Natalie Jones expertly ran the art department and George Carman animated the jacket.

We handled the edit and grade, McCann added the final graphics and sound.

Client: Ebay
Agency: McCann London
Directed/produced/animated: Picturesmith
Director of Photography: Peter Ellmore
Gaffer: Jonathan Yates
Art department: Natalie Jones
Jacket animation: George Carman