We were pretty excited to work on this animation for Disney and Persil. We teamed up with the good folks at Villager Films to bring a pile of laundry to life through stop motion, as an homage to the famous waltz scene from Beauty And The Beast – before it gets sucked into a washing machine.

This was the largest animation we’ve made to date, the frame was around 4.5 x 2.5m to accommodate the clothes. And the lights needed to illuminate this scene could have lit a small town.

The promotion was a success, at the last count the animation had clocked up 5.9m views on Facebook.

Client: Disney & Persil
Production Company: Villager Films
Sound Design: Villager Films
Director of Photography: Peter Ellmore
Directed: Picturesmith