AFEX – Corporate Overview
The marketing team at AFEX came to us with the challenge of communicating their corporate history and the products and services they offer in a series of films for their homepage and YouTube channel.
All of this had to be done is a simple way that was easy to understand for their target audience who might not know anything about the organisation.
AFEX – Risk Management
Working with the team at AFEX, we trimmed the messages down to bite-sized chunks to ensure the films don’t try to say too much – a common mistake with marketing communications, which can leave audiences confused.
With the key points agreed, we set about crafting the scripts.
A whiteboard background is commonly found in corporate environments. As it’s easy to wipe, it makes a fun surface to animate on, which is ideal for this scenario.
Orange and brown coloured paper add the AFEX brand identity. And hands remind the audience that we’re looking at a whiteboard, giving a human touch, we didn’t want the lines to appear as if by magic.
This mixed-media combination presents a professional look with a handmade feel.
To see all five films, visit our Vimeo Showcase.
- 5 x ~1′ explainers
Aspect ratio: 16:9